On average, DAM is going to save you 10 hours/mo per user in search time. So, instead of remembering the exact file name, you can just search by descriptors or for brand assets that have been flagged for review and instantly find the ones that you need. Digital Asset Management Benefits DAM benefitsĭAM systems utilize digital assets metadata (keywords, tags, technical information, etc.) to make brand assets easier to find. So, if you ever used Google Drive and found it lacking in those particular areas, you should turn your attention toward DAM solutions that were designed to manage and process a large number of media assets. You can imagine that if you have hundreds of assets, such a convention can get overwhelming and confusing fast. But what if you have a complex hierarchy where you want some people to view one set of files, review others, and do whatever they want with the third batch? Setting it all up with Google Drive can get awkward.Īs Google Drive mimics traditional folder structure, the only way to maintain different versions of the same file is by storing them next to each other with names such as file, file(1), REVISEd_file, etc. For simple purposes, such simplicity is more than enough. With Google Drive, you can either make files accessible to anyone, your organization only, or to specific people. If you don't precisely remember the asset that you're looking for, you're out of luck. You can only search for digital assets by basic things like file name or last edit's date. Google Drive won't be of much help here, due to how limited its search is. And if somebody asks you to find that one asset that your team discussed a week ago that you wanted to tweak? There are so many of them (and they change so fast) that you really cannot keep all of them in your head. Here’s a scenario for your consideration: let’s say you’re working with hundreds of visual assets daily. Storage, collaboration with others, file sharing, and with how ubiquitous it is, you never have to worry that a new colleague doesn’t know how to use it. Google Drive is neat because it gives you a little bit of everything. For text files and presentations, there are even built-in collaboration features that let you work on the same project in tandem with others. ![]() Google Drive gives you a no-nonsense way to share files securely with others through straightforward link generation. you can easily access all of your stored files directly from those other services or save them to your Google Drive for later use. Google really wants to keep you in its ecosystem, and the robust integrations with its other services ensure that you don’t want to look elsewhere. For the full breakdown of Workspace pricing and suggestions on which one to pick, you can read our comparison write-up. So, with a team of 10 people, you’d be paying $60 monthly, which isn’t that much, especially considering all the extra benefits that come with a Workspace subscription. Google Workspace starts at $6 per user which gives you 30GB for each signed-up member. When you’re using Google, you know for sure that your digital files will be safe, and secure, and will stay so for a long time. Let’s be honest: if Google goes out of business, we’ll have more pressing issues than figuring out where to keep our files. It is used by individuals for personal use as well as all organizations of all sizes due to its accessibility, ease of use, and simplicity. Google Drive doesn’t need any introductions but just for the sake of formality: it is a cloud-based storage service that comes with a free plan of up to 15 GB. In this article, we will break down the benefits of each service so you can decide which one is a better fit for you. Google Drive does not let you do that, whereas the Digital Asset Management (DAM) solution does.īut we understand that the complexity of DAM systems might not be for everyone. You want to easily find, improve, re-use, and share visual assets with third parties. When you produce or depend on high-quality digital assets, you don’t want just to store them. So, when you hear a suggestion to change things up and try a different approach to your file management, the obvious question is: why? After all, Google Drive works for you and everyone is comfortable with using it. It is fast and convenient, and everyone knows how to use it. Google Drive is the to-go option for anyone in need of a no-brainer cloud storage space and file management.
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